Why LinkedIn strips your formatting (and how to fix it)

You just spent 20 minutes drafting a LinkedIn post using ChatGPT, Claude, or Gemini. You have good hooks, bolded keywords, and clean lists. You hit "Paste" into LinkedIn, and everything breaks.

All your bolding is gone, replaced by asterisks and symbols (**like this**).

The problem: LinkedIn is plain text

Despite being a professional network, LinkedIn's standard text editor does not support rich text formatting. It does not understand the formatting symbols AI uses, so it just prints the asterisks instead of making the text bold.

The solution: special copy-pasteable text

The only way to get bold or italic text on LinkedIn is to use special copy-pasteable text formats. These are Unicode characters that happen to look exactly like bold letters.

Because they are actual characters (not formatting code), LinkedIn displays them correctly.

How to do it manually:

You can search for a "Bold Text Converter" online, type in your keyword, copy the bold result, and paste it back into your LinkedIn post. Doing this for every bold word in a 300-word post takes a while.

How to do it instantly:

We built AI Text Formatter to solve this problem.

1. Paste your entire AI-generated draft into the tool.
2. Toggle on "Keep bold".
3. The tool finds every AI bold symbol (**text**) and replaces it with the correct Unicode bold characters (𝘁𝗲𝘅𝘁).
4. Click "Copy Result" and paste directly into LinkedIn.

Your formatting will survive the paste, your hooks will stand out in the feed, and your audience will not be distracted by leftover AI symbols. Try it on your next post.